9 ways to make your chatbot strategy a success

The first generation of chatbots in 2016 were shiny objects at best. In 2020, conversational AI assistants and chatbots have become much more pivotal: they are now the heart and soul of a solid and sustainable digital transformation strategy that puts AI front and centre.

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Branding in an AI-driven world

Creating iconic brands is a marketer’s dream, but it’s getting more complex every day. Not because people no longer care about brands, but because the rules of the game have changed.

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