Find out how leading Shopify Plus agency We Make Websites conquered e-commerce during the pandemic in this interview with Heyday by Hootsuite.
Continue readingThe Social Commerce Shopportunity of Conversational AI: An Expert Weighs In
Joan Walters is a conversational AI expert. She gives insights into how the technology fits in with social commerce and how the combination represents a massive opportunity for e-commerce decision-makers moving forward.
Continue readingVirtual Clienteling: How Luxury Retailers are Fostering Life-Long Customers With Personalized Service
AI and chatbots are helping ecommerce brands offer white-glove service at scale online.
Continue readingThe Problem With Live Chat That Vendors Don’t Talk About
Chatting with shoppers one-to-one via live chat has an undeniable allure, but there’s a problem that nobody is talking about: on its own, live chat it isn’t scalable.
Continue readingWhy do Shoppers use Virtual Assistants? We Analyzed Over 1,000,000 Conversations to Find Out
This article is part of Heyday’s Intel series, where I publish findings from our research around conversational commerce. We analyze how shoppers use conversational AI and how merchants can better leverage conversations, whether automated or human, to increase sales and customer satisfaction. Follow me for more research.
Continue readingDistance Selling: What’s Next for Retail Sales Associates?
With consumers approaching shopping with a digital-first mindset from the outset of the pandemic, the role of a retail sales associate is changing. I set out to explore perhaps one of the most enduring retail transformations of 2020: the emergence of the virtual sales associate.
Continue readingDesigning for Dopamine: What Can Ecommerce Merchants Learn From Video Games?
In this post, I’ll cover game design techniques that I learned while leading the development of games like Assassin’s Creed and Far Cry that you can use to gamify your online shopping experience and make customers feel good about shopping with your brand.
Continue readingTalking Chat: Expert Insights from Ellen Dunne, Senior Product Lead at Shopify
In this feature, Ellen Dunne, conversational commerce expert and Senior Product Lead at Shopify, shares her insights on the complex, ever-changing chatbot space this year, and into 2021.
Continue readingWhy Helping is the New Selling With Heyday Co-Founder and CMO Étienne Mérineau and Shopify’s Steve Hutt
In the latest episode of the eCommerce Fastlane Podcast, Shopify Merchant Success Manager, Steve Hutt, spoke with our co-founder and CMO, Étienne Mérineau, about the digital customer experience and why automation is here to help merchants— not replace them.
Continue readingThe Future of Black Friday Cyber Monday: Trends That Will Shape BFCM 2021
BFCM will be different this year. But what will it look like in 2021? Heyday’s CEO and co-founder, Steve Desjarlais, weighs in.
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