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Heyday Welcomes Lyne Castonguay to its Board of Directors
 — November 12, 2020

Today, we’re happy to welcome Lyne Castonguay to Heyday’s Board of Directors. 

Castonguay has over 20 years of experience in leadership positions at enterprise-level retail organizations, having spearheaded a number of global innovation and transformation initiatives across North America, Asia and Europe. Most recently, Lyne served as ​the Executive Vice President Sobeys Inc responsible for store operations, supply chain and customer experience. She joined Sobeys as Chief Merchandising and Marketing Officer where she set the foundation for the national merchandising, marketing and e-commerce structures, and played a key role in forming the company’s partnership with U.K. grocery e-commerce specialist Ocado. She has also held multiple leadership positions at The Home Depot and General Electric, and is the recipient of the 2018 Star Women Award. 

“Lyne brings an unparalleled wealth of knowledge to our board of directors” says Steve Desjarlais, co-founder and CEO at Heyday. “As we expand our global footprint and evolve our AI-powered chat capabilities, Lyne’s experiences overseeing various departments for multinational brands will have an instrumental impact on our organization. Her in-depth knowledge of the complex retail space — and her passion for technology and innovation — will guide us forward as we deliver a best-of-breed conversational AI platform.” 

“I am thrilled to join the board of a Canadian company that’s poised to change the way retailers interact with their customers,” notes Castonguay. “Conversations are at the heart of every great customer experience, and Heyday’s end-to-end solution that works for both sales and support functions of the business has the power to change the way brands do business with their valued customers.” 

Castonguay has also served on the boards of the Retail Council of Canada, The Home Depot Foundation and GS1 Canada. and Belmont University . She is joining the Heyday board alongside Santo Manna of Innovobot, where her expertise in retail will complement the deep supply chain knowledge of Innovobot. 


Heyday is a Canadian software company whose conversational AI platform helps retailers and ecommerce merchants accelerate online sales, shorten customer support queues, and deliver personalized customer experiences at scale. Using the combined power of natural language processing, machine learning, and human teams, Heyday AI-powered chat bridges the gap between online and in-store shopping, and creates richer, contextually-relevant interactions between brands and their customers. Heyday serves mid-market and enterprise retailers including Decathlon, LVMH and DAVIDsTEA, and a self-serve version of their platform is available on the Shopify App Store at

Visit to learn more or reach out to Heyday directly at

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