Skip to content

Ebook, Guide

12 Proven Tactics Every Retailer Must Use to Win Black Friday and Cyber Monday

Calling all retailers! Everything you need to know to prepare for Black Friday and Cyber Monday this year to save on costs & generate tons of revenue.

With the increasingly high demand for brands and businesses to go above and beyond for their customers (think: Personalized customer experiences! Reels! Community-driven marketing!), ecommerce leaders are tasked with finding new and exciting ways to amplify their Black Friday/Cyber Monday efforts this year – and meet their customers where they’re at.

With our 12 Essential Tips to Win Black Friday/Cyber Monday, you’ll gain access to everything you need to prep, plan, and implement a thorough BFCM strategy. So you can watch the sales roll in, and keep your customers pleased in the process.

The increasingly competitive landscape (4.4 million new businesses launched in the US in 2020 alone), mixed with a global recession, means that retailers have their work cut out for them this year — as consumers are going to be more thoughtful of their BFCM purchase more than ever before.

Steve Desjarlais
VP of conversational design @ Heyday

Designed for the e-commerce lead, the marketing manager and the CEO, our checklist covers everything from how to devise on-point campaign messaging, to a solid UX experience. And of course: a thing or two about using retail chatbots to make this all possible.

The proof is in the stats. The good news? We’ve got the Black Friday and Cyber Monday tips to make sense of it all.


How to focus your plans on the right thing
by using a multi-pronged CX strategy on new & traditional channels.


How to prepare for a month-long sales event
by refining key UX and CX features and share-worthy content across your website & social channels.


How to manage a flood of customer DMs by using conversational AI to automate responses & free your team from FAQs.